Colour shapes the way we perceive the world. It evokes memory, emotion, and identity. But behind its vibrancy often hides a murky trail of pollution and synthetic processes. As the climate crisis deepens, our relationship with colour must change. Not only the way we wear it, print it, or see it, but the way we understand its origin. The future calls for colours that carry meaning, not toxins. Hues that honour the earth and celebrate the raw beauty of impermanence. What if colour lives, breathes, and grows with us?